Thursday, March 31, 2011

April Greiman


     Recently I did a project on April Greiman a well known graphic designer. I had personally never heard of Greiman but after researching her design background, I have become very interested and discovered that she is quite an interesting character.

     Greiman studied at the Kansas City Art Institute where she learned the basics of design. After this she travelled to Switzerland and studied at the Basel School of Design. This is where Greiman was taught by Armin Hoffman and Wolfgang Weingart. Weingart was part of the "New Wave", which is a movement that began breaking all of the rules of design and started the post-modernist era.
Since Greiman was part of the post-mordernism era, she began to focusing on the technology that was available at the time, which was the first version of the Macintosh. Greiman was not afraid of the technology like most designers but instead embraced the digital world. This is why she is known as a pioneer of the digital world. With this said Greiman is a very unique person and created work that was very different from most designers. She explored typographic meaning and the two-dimensional space of a page to make it three-dimensional or four-dimensional, a continuum of time and space.
     Today Greiman is working at her own studio, Made in Space located in Los Angeles and has recently just completed designing her spa, Miracle Manor, located in Desert Hot Springs, California. Greiman has always been inspired by the desert and frequently uses it for inspiration. Greiman says, “The desert is its own educational vehicle. While most processes occur at an invisible or microscopic level, the desert reveals the evolution in its very existence. I felt as if, for the first time, my eyes were wide open to the process of evolution, to growth, to change.”

Blow are links to view some of Greiman's work"
Click here to visit Greiman's website
Click here to see Greiman's photography
Click here  to visit Greiman's blog
Click here to visit Greiman's studio, Made in Space

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